Creative Human Person
Creative Human Person
A unique, burger joint nestled in the fourth-floor lobby of a luxurious movie theater in downtown Birmingham. Inspired by poster art of early 50’s monster movies, Four Story Burger’s brand fit snugly within the surrounding cinematic environment.
A monstrous burger that isn’t afraid to destroy your hunger. Chef Annabel Cohen developed a classic, but incredibly tasty sandwich using locally-sourced ingredients including freshly baked buns from Crispelli’s bakery.
Located in downtown Birmingham, Four Story Burger targeted the markets of young professionals in the area looking for a tasty lunch and movie theater guests looking for a bigger bite than just popcorn — both markets demanded speedy service with made to order operations.
Four Story Burger pays homage to classic cinema marketing, pulling type samples, copy styles and graphic elements from old movie posters.
Being located on the fourth floor of the Emagine Palladium building, while inspiring the name of the restaurant, presented a unique challenge: how do you let the world know you exist without the advantage of outdoor foot-traffic and signage? Put your neon sign across the ceiling at just the right angle so it can be seen through the windows from the street below.