Creative Human Person
Creative Human Person
Founder (and long time friend/colleague) Melissa Boudreau started developing It Fits while on a cross-country road trip when she quickly discovered that products sensitive to her food allergies and dietary restrictions were scarce. So began to build her own protein bar that are tailored to the specific needs of her and the following she has created. Visit her website here.
IT FITS just fits. Simple, earthy colors mixed with raw textures makes up the base of this brand to reflect it’s use of organic, non-GMO products. But this protein bar isn’t too crunchy, IT FITS remains a professional and approachable brand.
The naked box design foreshadows the raw goodness inside, letting the vibrant colors of the wrapper jump out of the box as you open. A similar pulpy, heavyweight stock was used for the company’s branded business card, hand-cut and hand-stamped by yours truly.